I have read the comment a few times, while choosing a business, that direct selling is like a religious movement. Since religion is primarily shared through personal contact, many people note the similarities in method: sharing personal stories, a deep conviction that what is being shared is very important, and a hope of camaraderie. I have discovered recently that I prefer direct selling over the other option, mass marketing. I would rather that someone who I know approach me and offer me something which they have found useful as opposed to air-brushed models, high-tech stuntmen, and rich celebrities getting paid to talk for 3o seconds about something that they probably never heard of before their agent presented them with a deal.
I know it's a stretch but it seems that the principle of subsidiarity as John Paul II espoused, would prefer direct selling. Direct selling definitely occurs at a lower level of society than mass marketing. Just the thoughts of a man trying to live a natural life.